SassyFacts

Meet Amanda and read our Origin Story

Meet Amanda and read our Origin Story

Back in 2003, the only shapewear that existed was Spanx®, and it was just for the lower body. The bras on the market at the time were the same as the ones designed in the 1950s, and they were designed by men, not the women wearing them!I hated those bras. They made my back lumpy and bumpy. I was fairly fit but being 46 is different than being 20. Every time I wore a tight top, I kept thinking sure…
What We’re Wearing Right Now: Shapewear You Can Live In

What We’re Wearing Right Now: Shapewear You Can Live In

We all had one. A morning routine. Everyday we’d wake up, stumble to the kitchen for coffee/tea and breakfast and get ready for our day. Fix the hair, put on makeup (if you’re so inclined) and get dressed for work. Day in and day out, this was our normal. Whether it was pant suits, pencil skirts, or blue jeans, it’s a pretty safe bet you were wearing one of them out of the house. Then BAM quaranti…
Taking Up Space: The Evolution of Shapewear

Taking Up Space: The Evolution of Shapewear

Since the inception of women’s undergarments, from corsets to girdles and even to the modern bra, the goals have been simple. Cover and reduce. While coverage continues to be an important and deciding factor for many women when purchasing a bra, it’s the second goal we take issue with. Reduce. Reduce what is seen, and minimize the “problem areas.” In other words take up as little space as possi…

Sassybax in Entrepreneur Magazine

Sassybax in Entrepreneur MagazineAll women know that many undergarments can be uncomfortable and unflattering. But this entrepreneur decided to do something about it.Amanda Horan Kennedy was frustrated with the way her bra's back strap looked beneath a tight-fitting cashmere sweater. Even after scouring the finer department stores, she was unable to find a bra that did not accentuate the unsightly…

Beauty Blog Junkie

Friends, you absolutely cannot travel without the seriously seasonless SassybaxConvert-a-Skirt. This item is a multitasking DREAM. It's shapewear, a long pencil skirt for meetings, a sexy mini dress for a night out and a mini skirt. Best of all? It can be washed in your hotel sink with a little Woolite and dries overnight. To rock it as a dress, I like to pair it with a chunky necklace. For work,…

Fashion Grail

Sassybax Convert-A-Skirt For Day & NightFebruary 25, 2013 by admin   Filed under Fashion Tips & Finds1 CommentA little black dress is a closet staple but a little black dress that’s also a skirt and minimizes my waist and midriff is just genius!  When I first got the Sassybax Convert-A-Skirt I immediately worried that it was going to be one of those suffocat…