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Meet Amanda And Read Our Origin Story

Meet Amanda And Read Our Origin Story

In 2003, the only shapewear that existed was Spanx®, and it was essentially control panty hose with no legs. The bras on the market were the same as the ones designed in the 1950's. Ironically, they were designed by men, not the women bound by them! Maybe not so ironic. I hated bras. They made my back lumpy and bumpy. I was fairly fit but being at 46 years old, bodies change and mine was…
Shapewear You Can Live In

Shapewear You Can Live In

We all had one. A morning routine. Everyday we’d wake up, stumble to the kitchen for coffee/tea and breakfast and get ready for our day. Fix the hair, put on makeup (if you’re so inclined) and get dressed for work. Day in and day out, this was our normal. Whether it was pant suits, pencil skirts, or blue jeans, it’s a pretty safe bet you were wearing one of them out of the house. Then BAM quaranti…
 The Evolution of Shapewear

The Evolution of Shapewear

Since the inception of women’s undergarments, from corsets to girdles and even the modern bra, the goals have been simple. Cover, bind and reduce. While coverage continues to be an important and deciding factor for many women when purchasing a bra, it’s the second goal we take issue with. Reduce. Reduce what is seen, and minimize the “problem areas.” In other words take up as little space as po…