Meet Amanda and read our Origin Story

Back in 2003, the only shapewear that existed was Spanx®, and it was just for the lower body. The bras on the market at the time were the same as the ones designed in the 1950s, and they were designed by men, not the women wearing them!

I hated those bras. They made my back lumpy and bumpy. I was fairly fit but being 46 is different than being 20. Every time I wore a tight top, I kept thinking surely there must be a better undergarment for the upper body that made you look great from 360 degrees not just the front. After an exhaustive search I found that, sadly, no shapewear existed that fit my exact needs.

When a salesperson told me I would have to simply get used to looking lumpy, bumpy, and worst of all uncomfortable because “all bras are like that,” I did the only thing left to do, solve the problem myself.

I rushed home and pulled out a pair of control top Spanx®. I cut off the legs, cut out the crotch, turned it upside down, slipped it over my head and…Voila! Problem solved!

Well, sort of. With a few more adjustments, like sewing a couple of cups in from an old bra, I quickly realized that I had invented something unique. I had made the perfect bra!

And that was the beginning of SassyBax®.

I had a crash course in manufacturing and securing big contracts; my first big customer was Neiman Marcus! And it all started in my garage in Marina Del Rey, California.

Fifteen years and millions of bras later, my mission is still the same: to bring comfortable, stretchy yet supportive, seamless shapewear to women everywhere.

SassyBax® is considered the first of a new generation of bras. According to Oprah Magazine, “SassyBax® is the greatest invention since the fork.”