About Us

The Company Story

The man who said, “Everything that can be invented has been invented,” never wore a bra.

When the head of the U.S. Patent Office said this in the late 1800s, he clearly had no idea of the future need for a bra that slims a woman’s back and eliminates bra bulges.  Amanda Horan Kennedy invented Sassybax bras in 2004 selling $1 million within the first year from her garage.

Sassybax was born out of American ingenuity. In a effort to solve her own dislike of bras becuase of the lack of comfort and the fact that the back strap caused an unattractive bulge on her back, Amanda mused, that if control-top pantyhose could smooth out a woman’s bottom half, a bra should be able to do the same thing for the upper half.  She created a crude prototype out of some panty hose and cups she snipped from an old bra. When her husband and she dressed to go out on Valentine's Day, she announced that she had solved her dilemma and showed her husband who burst into laughter and remarked, "That's brilliant! If you think you need it, other women might feel the same."

The dual role of designer and president of Sassybax is Amanda’s third career, following a decade of television acting and then seven years as a psychotherapist.  

A Few Facts About Amanda

Amanda H. KennedyHer background in the fashion world started indirectly when at 14 she was asked to be a photography model for Hallmark Cards. Fashion modeling came next at 16, for local department stores where she was chosen to model for Calvin Klein in a local show. He suggested she come to New York and model but her parents said no. They insisted she go to college and then enter then enter the work force in a "real job."

While attending Southern Methodist University as a Fine Arts and Journalism major, her love of clothes and a desire for their acquisition, prompted her to model after classes in Dallas.

When that led to Miss Dallas and Miss Texas crowns, she left for Los Angeles after Miss USA and her sophmore year at SMU, much to the dismay of her parents. 

She was quickly a working actress starring in shows like Cheers, Remington Steele, Hart to Hart and Chips. She acted in 6 movies including My Favorite Year with the late great Peter O'Toole. 

But after acting for 11 years even with her tenable success, she needed a change.  Hollywood takes a toll on a woman's self esteem even when they're successful and it had certainly had taken its toll on mine. Shortly after my 31st birthday, I re-entered college and finished my degree with a BA in Psychology. I earned my Master's Degree in Clinical Psychology and became a psychologist.  Amanda states, "That sounds stranger than it is. In acting, you observe people and emulate them when you play a character. In psychology, you study people and work with them to improve their lives."

Now she is helping women improve their lives with her committment to comfortable, slimming and functional pieces of clothing.

Amanda loves her work, family, freinds, and her dogs. She is never without at least 2 in her household and believes in rescuing.

Sassybax supports a variety of women's charities and The Humane Society of the United States and Humane Society International.

Amanda's products are intentionally made in the USA and Canada in order to maintain their uncompromising quality. 

Amanda Horan Kennedy
President & Founder